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PARTNER PROGRAMS

The Art World Is In Your Reach...

Our Partner Programs provide an opportunity for art organizations and artists to reach their target audiences over a single, global platform.

Learn more about the benefits of the partner programs:


MutualArt.com - Overview

MutualArt.com is the world's most comprehensive and extensive site for art enthusiasts and collectors. The site has enjoyed massive growth over the past year and its members' network is nearing the 100,000 mark.

MutualArt.com has a completely new approach to art on the web. We provide art collectors and enthusiasts with personalized and up-to-date art information generated from our time-saving recommendations and email alert system.

MutualArt.com collects information from thousands of sources and showcases them all under one roof. Members can track information about their favorite:

  • Artists, galleries, museums & auction houses
  • Events from across the globe: exhibitions, openings, art fairs and auctions
  • Auction prices from leading auction houses - for premium members only
  • Access to the world's largest archive of art articles from leading publications - for premium members only

MutualArt.com partners include over 1,800 leading museums and galleries including the Guggenheim Museum, the Tate, the Rijksmuseum, SFMOMA, the Beyeler Foundation and the Whitney Museum.

The Product

Every MutualArt.com member can set his or her own personal preferences by clicking the checkbox adjacent to an artist / venue / art category / location (RedCheck) throughout the site or directly via the Preferences page.

Each user has a personalized page that filters the vast content database, presenting only the information that matches his/her personal preferences.

Members may select:

  • The specific artist they follow and / or collect
  • Galleries and Museums they frequently visit
  • Auction houses they follow
  • Categories of art they collect or are interested in (such as photography, Impressionism, contemporary art etc.)
  • Locations of interest
  • High end cultural activities - museums, art fairs, etc.

The personalized page is constantly updated with all the latest information, be it events in which a favorite artist is showcasing their art or the most recent articles from across the web where the artist is mentioned, or auctions in which the artists is featured.

Matching content that's relevant to each member:

  • Recommended art news and events are marked with a green target icon (GreenRadioButtonImage) for user convenience
  • By clicking the icon, users can see why an item was recommended for them, based on their personal preferences

Advanced search tools:

  • Search by keyword for comprehensive results divided according to artists, events, venues and articles
  • Advanced search yields more filtered results, whether according to date or via a keyword search

Auction results (for premium members only):

  • Auction price database collected from leading auction houses
  • Database includes images, artwork details, auction details and prices

Our Members

MutualArt.com's exclusive network of art collectors and enthusiasts comprises a who's who of High Net Worth Individuals and tastemakers, including:

  • Many of the wealthiest people in the world
  • Leaders in the fields of fashion, design, and all forms of creative enterprises
  • CEOs and owners of businesses
  • Top finance and investment executives
  • Major players in the entertainment industry

Members are recruited, among other ways, via partnerships with entities that possess existing qualifying client bases, including:

  • The largest wealth management group in the United States, which has a client base of 78,000 families, each with over $55 million in investable assets
  • More than 2,000 leading Art Museums and galleries worldwide
  • Donor and collector groups associated with the world's leading museums
  • Exclusive private dubs
  • Top Tier auction houses

MutualArt.com's design and development initiatives come to fruition as a direct result of filling the needs of these exclusive members.

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