ARTISTS
In Magazines: Dalí’s Commercial Art
Salvador Dalí was a master of image-making—not only in galleries and museums but also on newsstands. Throughout his career, he designed illustrations and covers for magazines, using print media to extend the reach of his surrealist vision.
This special presentation explores Salvador Dalí’s bold foray into print media, showcasing his magazine covers, illustrations and advertisements that brought Surrealism to millions. Spanning from his early commissions in the 1920s to his prolific American years, the display features everything from dreamlike fashion spreads to imaginative commercial campaigns. Working with leading publications such as Vogue, Harper’s Bazaar and The New Yorker, Dalí merged avant-garde aesthetics with mass-market appeal. Together, these works reveal how he harnessed the power of the newsstand to extend his artistic influence and become one of the first true celebrity artists.
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Salvador Dalí was a master of image-making—not only in galleries and museums but also on newsstands. Throughout his career, he designed illustrations and covers for magazines, using print media to extend the reach of his surrealist vision.
This special presentation explores Salvador Dalí’s bold foray into print media, showcasing his magazine covers, illustrations and advertisements that brought Surrealism to millions. Spanning from his early commissions in the 1920s to his prolific American years, the display features everything from dreamlike fashion spreads to imaginative commercial campaigns. Working with leading publications such as Vogue, Harper’s Bazaar and The New Yorker, Dalí merged avant-garde aesthetics with mass-market appeal. Together, these works reveal how he harnessed the power of the newsstand to extend his artistic influence and become one of the first true celebrity artists.
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