Jon Rafman: 9 Eyes

Oct 08, 2025 - Jan 11, 2026

9 Eyes, considered a major work in contemporary art, is presented for the first time in a separate exhibition. Jon Rafman's pioneering project, which has been developing since 2008, focuses on both the everyday and the existential aspects of life in the age of digital surveillance.

Canadian artist Jon Rafman (b. 1981) is renowned for a multifaceted work that revolves around our relationship with digital technologies and surveillance. He will often use images and stories from the internet, which he adapts and reworks seeking to cast an empathetic and critical look at the way technologies affect modern life – emotionally, socially and existentially.

Each car was equipped with nine cameras, GPS and laser scanners and the aim was to photograph every highway, country road and dirt path in the world. The cars are still running, and Google itself states that since 2007 they have shot more than 200 billion photos and driven more than 10 million miles across 100 countries.

The cameras’ registering of everything and everyone that the cars passed by created the fertile ground for a new discipline on the internet in the first years of Street View’s existence: finding strange situations and phenomena which had accidentally been picked up by a Google car.

As early as in 2008, Rafman himself began to create an archive of these images, which he collected from countless blogs and websites, just as he became part of this subculture and found his own images. 9 Eyes is a never-ending work that continues to be updated by the artist from time to time. Although it is still unfinished, it stands as a major work both in Rafman’s career and in the history of 21st century art.

The exhibition is the first full-scale presentation of the project in a museum and consists of over 50 large framed street views installed in scenographic environments designed in collaboration with the artist. In addition, an archive of 500 individual works and a slideshow from the project are presented, as well as the film You, the World, and I and a new work made by Rafman specifically for this show.



9 Eyes, considered a major work in contemporary art, is presented for the first time in a separate exhibition. Jon Rafman's pioneering project, which has been developing since 2008, focuses on both the everyday and the existential aspects of life in the age of digital surveillance.

Canadian artist Jon Rafman (b. 1981) is renowned for a multifaceted work that revolves around our relationship with digital technologies and surveillance. He will often use images and stories from the internet, which he adapts and reworks seeking to cast an empathetic and critical look at the way technologies affect modern life – emotionally, socially and existentially.

Each car was equipped with nine cameras, GPS and laser scanners and the aim was to photograph every highway, country road and dirt path in the world. The cars are still running, and Google itself states that since 2007 they have shot more than 200 billion photos and driven more than 10 million miles across 100 countries.

The cameras’ registering of everything and everyone that the cars passed by created the fertile ground for a new discipline on the internet in the first years of Street View’s existence: finding strange situations and phenomena which had accidentally been picked up by a Google car.

As early as in 2008, Rafman himself began to create an archive of these images, which he collected from countless blogs and websites, just as he became part of this subculture and found his own images. 9 Eyes is a never-ending work that continues to be updated by the artist from time to time. Although it is still unfinished, it stands as a major work both in Rafman’s career and in the history of 21st century art.

The exhibition is the first full-scale presentation of the project in a museum and consists of over 50 large framed street views installed in scenographic environments designed in collaboration with the artist. In addition, an archive of 500 individual works and a slideshow from the project are presented, as well as the film You, the World, and I and a new work made by Rafman specifically for this show.



Artists on show

Contact details

Sunday - Tuesday
10:00 AM - 5:00 PM
Wednesday
10:00 AM - 10:00 PM
Thursday - Saturday
10:00 AM - 5:00 PM
Strandvejen 13 Humlebæk, Denmark 3050

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