ARTISTS
The European Poster, 1888-1938
The exhibition comprises a choice selection of over 180 works by some ninety artists. It focuses on periods that were highly significant for poster art: the beginnings, in the late 19th century, with Jules Chéret and Henri de Toulouse-Lautrec as the most prominent artists; the decisive influence of these two artists on Art Nouveau; the first advertising campaigns (Michelin and Anís del Mono); the period between the wars, when poster art was at its peak and the Avant-garde went into decline; and one section entirely devoted to the Avant-garde and the advertising art of the time, which ultimately defined the modern poster. This overview will enable visitors to discover, and often to recognize, works that are highly representative of each of the first three decades of the 20th century. For visitors and professionals alike, these works are fundamental in order to become thoroughly acquainted with the history of the poster as we understand it today.
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The exhibition comprises a choice selection of over 180 works by some ninety artists. It focuses on periods that were highly significant for poster art: the beginnings, in the late 19th century, with Jules Chéret and Henri de Toulouse-Lautrec as the most prominent artists; the decisive influence of these two artists on Art Nouveau; the first advertising campaigns (Michelin and Anís del Mono); the period between the wars, when poster art was at its peak and the Avant-garde went into decline; and one section entirely devoted to the Avant-garde and the advertising art of the time, which ultimately defined the modern poster. This overview will enable visitors to discover, and often to recognize, works that are highly representative of each of the first three decades of the 20th century. For visitors and professionals alike, these works are fundamental in order to become thoroughly acquainted with the history of the poster as we understand it today.
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